905-493-7436 | 1-833-226-7436 info@canaphem.ca

About canaPHEM

We are group of passionate and dedicated Firefighters and Paramedics. 

Our mission is to inspire everyday people to save lives

Who We Are

Everyday people saving lives!

As firefighters and paramedics we see the aftermath of injury and illness and have dedicated our lives to helping our community in their time of need.  We see people die needlessly everyday.  We see the devastation when someone suffers a serious medical emergency.  If only everyday people took action and knew what to do.  Maybe the outcomes would be different.

Our inspiration comes from our experience in the trenches and our deeply rooted desire to help our community when needed.  But we know that we cannot do it alone.  That’s why our team of firefighters and paramedics started canaPHEM and the lifesaving revolution. The lifesaving revolution gives everyday people the knowledge, skills and equipment to save someone’s life, reduce suffering and promote recovery.  It is a revolution that puts the village back in the community.  A revolution that makes a difference.

Our Mission is to create a life-saving revolution.

Our Vision is to Inspire communities to create teams that are confident, competent and ready to respond.

Our Clients are everyday people that share our desire to save lives.

Our Core Values at Work

Authentic – We are honest, experienced, genuine people who care.

Collaborate – We listen, work with, and respond to the life-saving needs of the community.

Excellence – We strive every day to learn.

Inclusive – We bring people together to save lives.

Partnership – We believe that our colleagues, clients and students are our partners.

Professional – We are accountable in everything we do and conduct ourselves with honesty and integrity.

Respect – We believe that respect is earned and we will earn respect by adhering to our core values.


Rob Ichelson – Chief Executive Officer

Robbie I. Ichelson is a passionate advanced care paramedic with a focus on advocacy, lifelong learning, research and education. With 25 years providing front line prehospital care and mentorship he has evolved to become a leader in patient advocacy, prehospital research and education. His research interests include prehospital identification and management of sepsis, knowledge translation in paramedicine, and the utility of case based learning, problem based learning and personal practical knowledge in initial and ongoing First Aid and Paramedic education as well as community and professional responder preparedness.

Robbie is a graduate of the Ambulance and Emergency Care program at Humber College, the Advanced Care Paramedic Program from Centennial College and holds a Bachelor of Allied Health Science Honours Program from The University of Ontario Institute of Technology. During his career Robbie has practiced clinical paramedicine in urban, suburban, and rural environments giving him a unique understanding of the challenges faced by prehospital providers across many spectrums.

A sought after educator, Robbie has delivered educational opportunities to all levels of prehospital responders both formally and informally. He has provided community educational opportunities, mentored paramedic students, provided continuing medical education programs and coached many high functioning teams. As a survivor of Post Traumatic Stress Injury (PTSI), an Operational Stress Injury (OSI) from working as a paramedic Robbie has been profiled in a number of local, regional and national documentaries highlighting the realities these injuries have on first responders. In an effort to help advocate, educate, and prevent PTSI and OSI in our first responders Robbie has spoken about his experiences to many groups including college students, families, peers, and professional organizations.

Robbie sits on the Healthcare Committee of the Ontario Camp Association and is the founder of The Canadian Academy of Prehospital and Emergency Medicine Inc.

Rob can be reached at rob@canaphem.ca for any questions or inquiries you may have.

Dr. Michael McDonnell – Medical Director

Dr. McDonnell brings over 20 years’ experience in Emergency Medicine.  After obtaining his Doctorate of Medicine from the University of Ottawa Mike went on to complete his post graduate residency in Los Angeles, California and Toronto, Ontario.  Mike specializes in Emergency Medicine and currently practices in Kingston where he holds the position of Assistant Program Director and Assistant Professor through Queens University.  Previously Mike was an Emergency Physician at Sunnybrook Health Sciences Centre in Toronto as well as a Transport Physician with Ornge.  In his position as Medical Director Dr. McDonnell is responsible for the medical direction of the paramedics practicing with canaPHEM and the overall educational programing provided by canaPHEM.

Paul Robinson – Chief Operations Officer

Advanced Care Paramedic with 35 years of experience with Toronto and Durham Region Emergency Medical Services, 11 years as a Clinical Research Paramedic,  Critical Care Flight Paramedic,  Paramedic educator in the college system for 15 years. Was selected to Toronto’s Emergency Medical Service first ACP program in 1984. Brings a wealth of educational experience to canaPHEM. Specialty is writing Emergency Respond Plans, Policy and Procedures, and Health and Safety Policy, for a wide variety of groups and businesses.
Recipient of the Governor General Award for Exemplary Service.

Paul can be reached at paul@canaphem.ca

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Your partner in AEDs, First Aid Kits / Supplies, Emergency Planning and Training

canaPHEM’s Emergency First Aid Game Plan™ is a complete system designed to make your team confident, competent, and ready to respond in the event of emergency. It includes a full complement of planning, training, equipment, response actions and recovery steps for your organization. Choosing canaPHEM will help you reduce risk, save money and save lives.

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